About Us

The Story Begins…

Only Crits was founded by Eric and Rory, childhood friends who grew up together in the lush forests of British Columbia, Canada. With sticks as swords and stumps as ogres, the two forged their love for fantasy. Though not introduced to the rules of Dungeons and Dragons until years later, Eric and Rory carried with them the spirit of adventure that is shared by everyone that loves the shared adventures of TTRPGs.

Your Friendly Dice Shop

Only Crits was started in 2020, with the original goal of being a one stop shop for all your D&D dice, accessories, and adventures. The dice store was always meant to provide a wide range of quality, balanced DnD dice sets, and by adhering to that ideal we have been fortunate to gain the trust of over 45,000 customers like you. But our experience opened our eyes to the way that TTRPG players could be better supported in the space, and having even more fun.

Levelling Up

In 2023 we launched our first crowdfunding campaign to create an innovative, speed based 5e sourcebook called Guillman’s Guide to Speed. The campaign was an overall success, but we experienced a number of key challenges with the project that helped us better hone our skills. With this new knowledge we began two new channels of Only Crits.

Promotional graphic for 'Guilliman's Guide to Speed' with text and images of a book and a creature.

The Wisdom of the Crowd

The first was crowdfunding campaigns, which we realized would let adventure lovers give direct feedback and a real-time say over what dice and accessories we created for everyone to enjoy. Following GGtS we launched a campaign for novelty “F*ck Dice” with fun mottos emblazoned on the 1 and 20 faces on some of our signature sets. Then we created Class Dice, which specific sets for each of the 5e classes. We ran our first sequel campaign, expanding our range of F*ck Dice to even more styles. Most recently we collaborated with the talented YouTubers over at the Pack Tactics channel to create sets specific to their brand. Crowdfunding campaigns have been some of the most rewarding ways we’ve found to get feedback and provide unique dice sets to the community.
Set of dice with explicit text on a wooden background

The Adventure Continues

Since the initial humble dice shop, Only Crits has grown into a mainstay of the TTRPG space. We are so grateful for our amazing affiliate network that supports our products and new releases, all the talented authors who have contributed adventures featured on the site, our incredible team that keeps everything working behind the screen, and most of all to our unbelievable customers that have helped make this dream a reality. We look forward to creating new stunning dice sets, forging new relationships, and adventuring together past the edge of the horizon.

Remember, whether it’s a 1 or a 20, the important thing is to keep rolling.


Meet the Team

Eric Brewerton

President
&
Operations Manager

 

 Rory Hoffman

Creative Director
&
Content Strategist